New chapter for Story

By 27th April 2017 Story Comms
©Mathew Growcoot

©Mathew Growcoot

Story Comms has kicked off 2017 on a high, ushering in four client wins, expanding its specialist team and moving into brand new offices in the heart of the Colmore Business District.

Story has been appointed by the British Business Bank’s Midlands Engine Investment Fund to become its long-term PR partner following a competitive pitch process. The fund, which will connect 10 LEPs across the Midlands, will provide growth funding to the region’s SMEs.

As well as flying the flag for the Midlands Engine, Story has also been selected to deliver communications strategies for inward investment bodies Drive Midlands and Enterprise Telford.

Completing the wins is national property firm CEG, which has brought Story on to support its £1million co-working office space, Alpha Works. The 14,000 sq ft hub is based on the 21st and 22nd floors of the city’s iconic landmark Alpha Birmingham.

The four new partners join a client roster that includes Marketing Birmingham, the Greater Birmingham and Solihull LEP, law firms Mills & Reeve and Anthony Collins, SME investor Finance Birmingham, and The FA.

Reflecting Story’s rapid growth, two new faces have bolstered the team. Account manager and corporate communications specialist Sophie Zumbe has joined to support the delivery of high-impact reactive media relations and multichannel content campaigns across the agency’s client roster. Having honed her professional services credentials through work with the likes of Shakespeare Martineau, Menzies and NFU Mutual, Sophie will be championing an agile media approach and developing the firm’s thought leadership and complex copywriting function.

The firm has also welcomed account executive Arya Chopra to the team following her tenure within the PR team at destination marketing organisation Marketing Birmingham. Arya will be working across multiple accounts to deliver quantitative ROI reports, supporting with research and media relations activity.

Amanda Lowe, Managing Director at Story Comms said:

“It’s no secret that Story is passionate about the Midlands and its renaissance as a thriving and globally relevant region. That passion is reflected in our latest fleet of client wins – all of whom are playing a key role in the area’s growth. From attracting inward investment to supporting the region’s fast-growing businesses and regenerating its skyline, we are excited to be working with clients at the heart of these changes.

“As an agency we are focused on being the home of industry leading talent and so I am really excited to welcome Sophie and Arya to the team, as we continue to grow our presence as a key player in the B2B and public affairs communications community.”

Due to its expanding portfolio, and a burgeoning pipeline of project work, Story is currently looking to bolster its team with flexible and part time roles across all levels – with a particular focus on shaping roles around the industry’s most talented professionals.

Lowe added:

“I believe the best results are produced when businesses have a talent-first approach, empowering individuals to have the freedom and structure to work in way that works for them. We’re keen to provide the flexibility and culture that the region’s brightest comms professionals want and need to thrive.”

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