Ingratiate Britain’s most loved retailer into Birmingham during a huge period of growth and regeneration for the city.
A highly competitive landscape amongst other major launches and events going on within the city at the same time.
Celebrate the city and the people driving it forward, rather than overtly sell products. 24/7 press office, staggered announcements, data driven media relations, two full integrated campaigns across video and social media.
160 pieces of coverage
400 million reach
Forward Birmingham #1 Twitter trend in the UK and Birmingham on launch
More than 200k Youtube views of ‘Forward Birmingham’ film
More than 5000 shares of #Brumscape – the largest panoramic photograph taken of Birmingham
Shortlisted for the 2016 ‘Integrated Campaign of the Year’ at the 2016 PR Moment Awards