The brief
National property company, Commercial Estates Group (CEG), invested £15 million into Birmingham’s iconic landmark, the Alpha Tower. Part of this regeneration was Alpha Works, a £1 million co-working hub over three floors. Story Comms was tasked with the launch of this exciting new space.
The challenge
- Raise the profile of Alpha Works with media, stakeholders and tenants ahead of the launch.
- Establish the new Alpha Works brand, building relationships with city influencers.
- Create awareness of CEG’s £15 million Alpha Tower regeneration.
The story
- Launched #AlphaSunrise, inviting a select group of Birmingham’s top photographers to take advantage of the incredible view that would be offered across the space and capture the stunning sunrise.
- Established Alpha Works on Twitter.
- Organised the Alpha Works launch party.
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