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Anthony Collins Solicitors


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The brief

Anthony Collins Solicitors is a Birmingham-based law firm with a strong emphasis on improving lives, communities and society. Our work with the firm focused on the sleep-in care crisis affecting the care sector.

The challenge

  • Position ACS spokespeople, particularly sleep-in crisis key player Matthew Wort, as leaders in the field.
  • Ensure that ACS’s ethical, social-mission led approach is communicated, whilst still creating hard-hitting media pieces.
  • Develop a reactive media strategy, establishing its partners as go-to voices in their sectors for incisive, well-written and relevant media comment.

The story

  • Planned and implemented a 12-month campaign that saw Matt Wort’s public persona transformed, making him a leading authority on the sleep-in care crisis, with a thought piece for the Independent a particular highlight.
  • Anthony Collins Solicitors became reliable voices for comment on relevant sectors across the board, with partners featured in media including The Guardian, Radio 4’s You and Yours and regular coverage in trade press.

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