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pieces of coverage


social media reach

The brief

Berwick Partners is an executive search firm, committed to finding top talent for senior management and board positions. Our job was to attract new clients and engage its existing ones by raising its profile as the provider of an intelligent, connected and high-calibre executive search service.  

The challenge

  • Create high-quality media output with an even spread of coverage across the firm’s key sectors.
  • Highlight the difference between an executive search business and a recruitment firm, a common misconception in the media.
  • Present Berwick Partners as the authority on identifying leadership talent.

The story

  • Focused on ten key sectors, holding insight and messaging sessions with leading consultants to understand issues for commentary in their field of expertise.
  • Took the strategic lead on maximising content across channels, including social media, website blogs and event support, working with the in-house comms team to get the best possible results.
  • Produced a key media 101 document for partners on making potential stories newsworthy.

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