The brief

After dropping the ‘Hospice’ part of its name, Story’s mission was to establish and embed the newly re-branded Compton Care. We needed to raise its reputation as a specialist carer for people with long-term conditions, highlighting its bold move to abolish fear and misconceptions around hospice care.  

The challenge

• Deliver a launch that would engage, excite and empower Compton’s staff, patients and families.
• Help drive awareness of its services.
• Work to dispel stigmas and misconceptions.
• Manage a set of complex national, regional and trade media and stakeholder relationships.

The story

• Delivered a fully co-ordinated social, marketing, media and stakeholder campaign including pre-launch briefings with media, staff and stakeholders.
• Showcased the new brand and vision.

The results

• Secured quality coverage, including 20k coverage views.
• Helped drive enquiries.