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Finance Birmingham and Frontier Capital Development

The brief

Times were changing at Finance Birmingham, as it moved from smaller investments to larger deals and launched a national investment sister brand, Frontier Development Capital (FDC). We were tasked with working across both brands to show how they played a crucial role in the SME world.

The challenge

  • Build up the new FDC brand and make sure the two businesses were clearly defined in the minds of stakeholders and external audiences.

The story

  • Secured high profile speaker opportunities for Finance Birmingham spokespeople on issues relating to SMEs.
  • Delivered social media and digital content for the FDC over six months, before guiding and empowering its internal team to take the reins.
  • Created stellar content to advance the brand, including website copy, annual brochures, newsletters, investment announcements and thought leadership.

The results

  • Strong regional and national coverage enhanced position of Finance Birmingham as SME finance provider.
  • Amplified profile of senior figures gained through thought leadership articles and presence at targeted events.
  • Stronger links formed between Finance Birmingham/ FDC and SME businesses in the area by hosting a number of conferences that doubled up as opportunities to engage with the community.

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