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pieces of coverage

3 million

audience reach

The brief

Goodman Group is an international property company. Story worked with the firm on its Eastside Locks development, a mixed-use site in Birmingham set to become a thriving business and innovation hub on the doorstep of HS2.

The challenge

  • Get people talking about a once forgotten part of the city.
  • Manage all stakeholders in the process, including architects, planners, developers and the wider community.
  • Get Goodman Group known for its investment in Birmingham during a period of significant property investment across the city.

The story

  • Staggered announcements, monthly thought leadership pieces, 24/7 press support and full social media management.
  • Global trade event participation.
  • Stakeholder engagement.
  • Comprehensive press office and social media support throughout Goodman’s attendance of global estate event MIPIM.  

The results

  • 50 pieces of coverage gained in 12 months across trade and regional media.
  • Combined reach of more than 3 million.
  • Secured speaking opportunities for Goodman directors at regional events.
  • Grew social media following with regular engagement of city stakeholders and the media.

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