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Gowling WLG

The brief

International law firm, Gowling WLG, brought us in to write a white paper report. The goal was to produce authoritative content that demonstrated the insight of its lawyers on issues faced by UK housebuilders.   

The challenge

  • Position Gowling as an expert legal partner that knows the housebuilding sector inside out.
  • Launch a white paper report addressing the UK housing crisis, while showcasing Gowling’s skills and expertise.
  • Providing a newsworthy hook for the media.

The story

  • Drafted and launched a white paper that positioned Gowling as an authoritative source and an important voice in understanding and tackling the UK housing crisis.
  • Ensured that Gowling’s findings were presented with clarity, providing insight that reflected Gowling’s expertise in the fields.
  • Presented Gowling as a safe pair of hands to respond to the issues presented in the white paper.
  • Ensured the information was both authoritative and eye-catching, utilising infographics, photography and design.

The results

  • Crafted a tractable, newsworthy White Paper that was picked up by key industry titles.
  • The White Paper generated a variety of different angles, including housing associations calling for easing of rules on building affordable homes and three-quarters reducing maintenance spending.
  • Gowling WLG was successfully positioned as an authority on the market, with quotes from its partner also included in coverage.

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