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Mills & Reeve

25

pieces of coverage

800k

online readership

400k

Twitter reach

100%

positive sentiment

The brief

Innovation is at the heart of law firm Mills & Reeve’s ethos and culture. Its Innovation 50 initiative celebrated this by identifying, highlighting and championing the Midlands’ 50 most forward-thinking companies. We needed to position Mills & Reeve as a firm that understood the vibrant Midlands economy and a real champion for innovative businesses, raising the profile of the Birmingham office and supporting the internal team in developing business opportunities.  

The challenge

  • Work efficiently and effectively with limited budget.
  • Unite the West and East Midlands in one all-encompassing campaign.
  • Cut through a competitive market to become a go-to regional name.
  • Raise awareness and engage audience and prospects in the wider Midlands.

The story

  • Led a pioneering nine-month campaign, organising a panel of Midlands-based innovation influencers who assessed a collection of submissions and chose the inaugural 50 most forward-thinking businesses in the region.
  • Delivered its Innovation Report across social, digital and media.
  • Increased stakeholder engagement with face-to-face events.
  • Ensured the campaign ended with opportunities for marketing, new business and wider campaigns.

Story rapidly built strong relationships with our national agency and our in-house team, adapting to our processes and reporting in the formats we required. The team constantly brings fresh ideas to the table.

Chris Simpson
Business Development Advisor

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