The brief

Transport consultancy, Movement Strategies, needed Story to build its profile, showcasing the firm’s experts across key growth sectors including transport, stadia and sporting venues.  

The challenge

• Educate the market on the firm’s service, with a specific focus on ensuring potential customers were aware of the benefits of using people movement data.
• Build its comms from a standing start, including messaging and senior team training.

The story

• Carried out a six-month campaign, including supporting the internal marketing lead with new business, customer relationship management and social media.
• Facilitated high-impact national commentary on breaking news alongside targeted sector thought leadership.