Seven Capital is a leading UK property developer. Our job was to tell the story of its part in Birmingham’s great story of regeneration.
- Raise awareness of Seven Capital’s residential developments and its investment opportunities.
- Build trust in the brand by developing an understanding of its industry expertise, track record, integrity and scale of work.
- Develop its profile as a visible and proactive supporter of Birmingham and the city’s growth.
- Took advantage of both proactive and reactive media opportunities, from announcing planning permission of new developments to senior figures commenting on Birmingham’s regeneration.
- Launched a video celebrating Birmingham as an investment destination.
- 33 stories in ten months.
- Nearly 3 million people reached.
- Coverage highlights included segments on ITV’s Good Morning Britain and ITV Central.
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