Home / Seven Capital

3 million

coverage reach


stories in 10 months

The brief

Seven Capital is a leading UK property developer. Our job was to tell the story of its part in Birmingham’s great story of regeneration.

The challenge

  • Raise awareness of Seven Capital’s residential developments and its investment opportunities.
  • Build trust in the brand by developing an understanding of its industry expertise, track record, integrity and scale of work.
  • Develop its profile as a visible and proactive supporter of Birmingham and the city’s growth.

The story

  • Took advantage of both proactive and reactive media opportunities, from announcing planning permission of new developments to senior figures commenting on Birmingham’s regeneration.  
  • Launched a video celebrating Birmingham as an investment destination.

The results

  • 33 stories in ten months.
  • Nearly 3 million people reached.
  • Coverage highlights included segments on ITV’s Good Morning Britain and ITV Central.

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