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Worcestershire Local Enterprise Partnership (WLEP)

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The brief

Worcestershire Local Enterprise Partnership (WLEP) was launching its BetaDen initiative, a new technology accelerator in the heart of Worcestershire’s Cyber Valley. The area was also a 5G test ground, making this the ideal time for Worcestershire to cement its reputation as a UK and global tech hub. We were drafted in to help them on this journey.

The challenge

  • Raise the profile of the BetaDen technology accelerator, boosting applications for the first accelerator programme and building the foundations for future communications.
  • Cut through the noise at a time when large scale attention was on the Midlands for tech.
  • Stand out from competitors, some of whom had a much more firmly established track record.  
  • We were drafted in at the very last minute, with limited time and budget.

The story

  • Implemented a fully integrated media approach, combining media releases, social media, e-newsletter content together with stakeholder and influencer liaisons.
  • Made sure to position BetaDen’s dynamism, reach out to leading figures in technology and ensuring consistent messaging across output.


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