Scandi snacks, a Scotland smash and the Supreme Court: All in a month’s work at Story Comms
From scrappy PR agency start-up to far too big for a single coffee run (shock!), Story celebrates yet more growth in February – welcoming our two new starters Jordan and Dani.
And, along with the rest of the team, they’ve got stuck into another varied month at Story Comms – delivering results for our clients, from taking MD Amanda back to her roots with a Scottish campaign, to working with Anthony Collins Solicitors on a landmark care sector case.
Read just a few highlights in this month’s round-up:
Strongest year on record for #TeamStory
Regional, national and international wins resulted in 40% revenue growth in 2019 – the strongest year yet for Story. These included briefs with consultancies GHD Group and WSP, as well as our campaign for the nation’s most landlocked surf park, Emerge Surf.
Two new members also joined our ranks. Jordan Lowe, after three years in a content role with the Institute of Directors, and Dani Wiggins, fresh from the University of Sheffield, where she was awarded a first-class degree in History and Politics. Dani and Jordan are already taking the Story whirlwind in their stride – we’re especially enjoying updates about Jordan’s hamster, Doris, and Dani’s wealth of chicken-related anecdotes from her other alma mater, Nando’s.
Although each of the Story team are proud, Birmingham-based Midlands champions, we’re ready to draw on our connections across the country. This month saw us check in with our Scottish media contacts, announcing the launch of Clockwise offices’ new premium shared workspace in Leith, Edinburgh.
Coverage hits included the Scotsman, Edinburgh Evening News, Scottish Business Insider and Property Week – and there’s more to come, with a launch event later this year and a social media campaign in full swing.
Expert insight on landmark care sector case
Story client, Anthony Collins Solicitors, provided expert insight on the ongoing legal battle over sleep-in shifts in the care sector, as it remains unclear whether workers are entitled to national minimum wage while asleep. Now escalated to the Supreme Court, the case has attracted widespread media attention, with care providers potentially required to foot a £400 million back pay bill from HMRC.
This month saw the firm return to the national stage to comment. In a byline in The Guardian, Partner, Matthew Wort explained the implications of the case and put forward a number of steps that care providers can take to remain financially stable when facing rising workforce costs.
Our team are passionate storytellers. In a crowded media landscape, experts willing to suggest change stand out, with Wort’s comments ultimately calling on the Government to provide the funding needed to secure the quality care millions of people across the UK deserve.
Town Hall Fika time!
This month saw our first @Story_Comms ‘Town Hall’ meeting. A chance to reflect on our first quarter, reviewing what’s working and plan ahead. But before we got cracking, it was time to introduce our new #TeamStory tradition – the Fika break.
Our MD Amanda is a big fan of all things Scandi. From hygge to lagom, and her personal favourite (and diligently followed) fredagsmys, the boss is all about learning from countries with some of the happiest populations on the planet. And so Fika has arrived at Story Towers.
Fika is the Swedish tradition of taking time out with colleagues for coffee, cake and a proper chat. But it’s more than that. It is a time to connect and spend quality time with each other. And that can only be a good thing.
There is talk Amanda *might* even bake for the next one.
Finally, at Story, we like food – and a whole day dedicated to a snack as versatile as the humble pancake was always going to kick off on the team WhatsApp. The majority were Team Sweet but we did have some notable mentions for Team Savoury – including an oven baked pizza pancake.
Tune in next month to find out what snack-fuelled PR and comms looked like in March…