Resolutions broken? Thank goodness. With January done and dusted #TeamStory has been taking stock.
We certainly hit the new decade running – and so did our clients with international launches, exciting events, and big announcements.
Telling a PR tale across multiple timezones has its challenges but we’ve made it rain coverage from the Midlands to the Middle East. Here are some of our January highlights:
Straight out the blocks in January was a project to announce the merger of £1.1bn global engineering consultancy, GHD Group, and UK-based crowd movement tech firm Movement Strategies – a big news story for both companies, unlocking new markets and services.
Coordinating tailored media releases across multiple territories, and carrying out bespoke media relations work in the UK, Europe and the Middle East – we achieved a strong set of pan-continental results, with 26 pieces of high-quality coverage with consistent messaging and follow-up interview slots. Co-ordinated social media content and targeting also delivered high levels of engagement and industry chatter!
There was good news for Midlands small business as well this month as we unveiled a new fund manager for the Midlands Engine Investment Fund. The FSE Group has £40million to invest in the region’s growing SME community.
We were on hand to spread the word, securing over 30 pieces spanning the Midlands – from Shropshire to Birmingham, Lincolnshire to Coventry. Story landed media coverage in key trade titles such as Insider, Business Leader and The Business Desk – result! Celebratory sushi anyone?
January also saw us jump on a plane to bonnie Scotland to kick off comms and campaign planning for national workspace and flexible office provider, Clockwise.
The three day trip had us working ‘round the clock’ across Edinburgh and Glasgow, getting under the skin of the business and the local area to help Clockwise launch its latest site in Leith, Edinburgh’s historic waterside port district. Amanda, our MD, used to live there so we had a headstart (and a trip down memory lane) on this one.
Doing our homework is ALWAYS our first step for every piece of work we do. Whether its digging out the data and stats, to interviewing stakeholders and contacts, we are geeks through and through and need to know everything. For Clockwise, we’ve been getting stuck in…and we’re pretty excited about what’s to come.
In the month we learnt Blue Monday was fake news, we provided some of the real stuff, with headlines galore. But media relations isn’t the only way to make an impact, of course – starry social, stakeholder engagement, Vox Pop drives, and more saw us help our clients ensure their comms didn’t suffer from a Dry January.
Find out more in our February round-up – watch this space…