Story Comms appoints Stephen Waddington as non-executive to target growth
Story Comms has appointed Stephen Waddington as a non-executive director as it targets its next phase of growth.
The five-year-old agency headquartered in Birmingham plans to double in size in the next 18 months.
COVID-19 has been a leveller for many areas of business and society including the PR industry. Location has ceased to be a criteria for talent or clients.
Story has invested in content production, video production, digital and SEO services during the pandemic. It is now targeting further regional expansion from its base in Birmingham.
The agency works with corporates, B2B companies and the public sector, helping them to tell the stories of their people and places.
“We tell stories that make people stop, think and change from Berlin to Birmingham, from the kitchen table to the boardroom table, and from the town hall to Whitehall.
“Like any five-year-old, Story is lively, messy and stubbornly determined. But we have an ambitious plan. Stephen has a track record in helping agencies grow. I’m chuffed to sign him to the Story team.”
said Amanda Lowe, founder and managing director.
“Story is a corporate punk. It’s a brilliant agency with a rock solid proposition and client service model. The team has a great attitude and confidence. Amanda arrived at our first meeting in gym gear after a boxing workout. I knew we were going to get along,”
Story’s clients include Berkeley Group, the British Business Bank and Goodman. It delivers earned, owned and shared campaigns, based on a delivery model of data, insight and creative.
Waddington left his role as MD of digital marketing agency Metia in June after 18 months to set up his own consultancy, Wadds Inc, advising agencies on sustainable growth. He also works with Don’t Cry Wolf, Miramar Agency, and Unwritten Group.
He was previously Chief Engagement Officer, Ketchum (2012 to 2018), and founded Rainer PR (1998 to 2009) and Speed (2009 to 2012).