“Business as usual and then some” – March and April at Story Comms
Our MD, Amanda Lowe, told Business Live and Birmingham Post reporters back in March that the current climate would see us continue to deliver “business as usual – and then some”.
During the last eight weeks, there has been a lot of ‘then some’.
Social followers will have seen us ramp up focus on online communications through social media, blogs and videos; launch our ‘Straight Up’ advice series; gain a place in the ‘Bubbling Under’ category as we move towards our PRWeek Top 150 goal; and sprinkle some Story into your inboxes with our first newsletter in a while. To receive that sprinkle of insight and views from the industry, all you have to do is sign up.
In our first piece of ‘Straight Up’ comms counsel, Account Director Tom Bradshaw-Smith suggests businesses looking to garner trust with their audiences should ‘keep it real’ with authentic, honest pieces to camera – and Story led by example with our ‘Working from Home’ video. Watch in full, vertical technicolour below. But before you enjoy the team drumming, running and, erm, whisky-drinking their way through the lockdown, here are a few ways we’ve delivered business as usual – and more – for clients over the last few weeks.
The Story must go on
In strange times, stories matter, but more than ever, they need to be told with sensitivity, tact and clarity.
For Goodman, a huge announcement around selling assets in Central and Eastern Europe (CEE) worth €1 billion required a joined-up approach.
Telling the story across four countries and in several languages, we, quite literally, went the extra mile – working with Sydney-based Goodman central comms, alongside their UK and European counterparts and a team of talented translators.
And, benefitting from coordinated comms, we helped the Midlands Engine Investment Fund support the promotion of the British Business Bank’s Coronavirus Business Interruption Loan Scheme.
We also worked closely with Midlands Engine Investment Fund (MEIF) to develop the punchy social content that counts right now – a key to comms success at a time when all of us, including their SME target audience, are glued to our phones more than ever.
Good news calling
The headline story in our newsletter came from Account Manager Sophie Drake’s in-depth analysis of a week’s worth of media requests, to find out which stories are in high demand.
What came across loud and clear was the call for good news – and we were happy to help immersive tech company Igloo Vision provide some. Announcing its successful funding round was a great opportunity to showcase business growth continuing in spite of the odds.
Sophie’s insight also revealed two thirds of media requests called for specialist voices. Critical insight becomes more important than ever in uncertain times, which MD Amanda explains in her ‘Power of the Expert’ blog – citing oncologist Karol Sikora as a great example of calm, collected rationality in the current health crisis.
Clients helping to meet this demand for genuine expertise include Matt Wort, employment law specialist and partner at social purpose-driven law firm Anthony Collins Solicitors, who was on-hand to provide key recommendations for employers in the changing landscape.
Also giving her expert view was Mills & Reeve healthcare lawyer Katrina McCrory, who assisted in the first ever Court of Protection over Skype – and shared her experience in Litigation Futures.
These are just a few of the stories that have been keeping us busy – with weeks jam packed full of opportunity hunting and supporting brands to develop new positioning amid the current challenges. All bookended by our rowdy Story Zoom quizzes on Fridays.
Get in touch if you want to find out more about what we do, and in the meantime, hopefully our home habits will provide a bit of light relief…