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Amanda Lowe

Founder and Managing Director

Amanda is Story. She set it up. Seemingly one of the only “Glaswegian Brummies” in existence, she keeps us in line with her *somewhat confusing* accent while being a natural leader that keeps us happy, motivated and feeling valued.

After spotting a gap in the market for a results-driven PR agency that cut the bull, she hit the ground running, landing John Lewis as one of Story’s first clients. Since dreaming the agency up, Amanda has led it from strength to strength with the team winning work year-on-year and tripling in size.

With more than 15 years’ in the communications industry, Amanda’s experience spans consumer, corporate, B2B and public sector. Before setting up Story, she was Head of Communications at Marketing Birmingham (now the West Midlands Growth Company).

Amanda was selected by PR Week as one of the 15 future leaders of the industry, and is one of 30 to win a place on the Marketing Academy’s prestigious leadership programme.

With a keen eye for strategy and bags of creative flair, Amanda delivers no-nonsense PR solutions and prides herself on working in partnership with clients – making their lives easier. Amanda’s time working client-side and her experience at leading London agencies means that she can provide the insight and counsel needed to transform a good communications strategy into a great one – and she is well placed to start a brand’s PR journey completely from scratch.

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Meet more of our team


Gill Holtom

Associate Director

Ruth Follows

Junior Account Director

Vicky Malone

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