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Vicky Malone

Junior Account Director

Vicky is a font of knowledge when it comes to strategy, client communication, and campaign tactics. With a 15-year track record in communications and PR, having worked across the private, public and third sectors, the Story team looks to her for decision-making and final calls – as well as an upbeat, calm and clear-headed approach (not to mention top-class TV recommendations).  

Starting out as a parliamentary assistant for a shadow front-bencher, Vicky then cut her teeth in agency PR where she delivered campaigns for B2B, consumer and charity brands. Her in-house experience includes Head of Communications at a Birmingham NHS trust, where she was the strategic lead on external relations and internal communications with responsibility for leading on the Trust’s crisis communications. She also managed a large communications team at the Department for Education, working closely with policy teams to deliver guidance and digital content to more than 17,000 schools.   

Passionate about no-fluff communications that deliver real results for the client, Vicky brings razor-sharp attention to detail with a calm and pragmatic approach – all whilst cradling one of her beloved cappuccinos.  

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Founder and Managing Director

Amanda Lowe


Gill Holtom

Associate Director

Ruth Follows

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