What has #TeamStory been up to?
From launching new client websites to delivering a global coverage storm with a new white paper, brand workshops to nabbing ourselves a debut place in the Top 50 PR agencies outside of London ranking, it’s been a busy few weeks at Story.
Here’s a snapshot of what we’ve been up to…
- We developed ‘The Future of Direct Carrier Billing’ white paper for client PM Connect, securing 144 downloads on launch, a whopping 50% open rate on direct digital emailers and 42 pieces of coverage from the Middle East to the UK with 50% backlinks driving traffic to the website.
The report predicts that By 2023, 39% of smartphone users globally will be buying videos and articles on their mobiles and adding costs straight to their phone bill, making DCB a household name to compete with the likes of Paypal and ApplePay.
As well as producing the starry report, the launch acted as a springboard to unveil PMC’s swanky new website. Story delivered all content for the site which was developed by our friends at Lightbox, the initial results have delivered media, digital and social pizzazz, taking this mobile payment technology from the niche to the mainstream.
- Meanwhile, the team was also bagging more than 25 pieces of coverage and major social and stakeholder engagement from the Midlands Engine Investment Fund’s Early Assessment Report – revealing, for the first time, the £250m fund’s regional business impact.
With COVID-19 disrupting businesses of all shapes and sizes, the MEIF reaffirmed it is still investing and supporting the region’s economy at a crucial time.
- Virtual workshopping for the Agricultural and Horticultural Development Board (AHDB) – Story led a half-day interactive session to bring together some of the biggest hitters among the farming and growing community in the UK. Uncovering ‘nuggets of gold’, the content from the session will be fed into messaging, brand content and a new website ahead of it making a case to Government for a new industry body.
- Deals, deals, deals – As if we expected anything less, our clients have continued doing what they do best in challenging times, keeping deals flowing and positive news a’coming.
Avison Young supported a major ten-year deal between the Ministry for Housing, Communities and Local Government and City Living Brum for 50k sq ft of space in Brum’s Jewellery Quarter, Frontier Development Capital invested £2m in care home owner Armighorn, in Liverpool, while Mills & Reeve advised on the acquisition of Create Flavours by Nactarome – an international flavours business backed by Italian private equity house Ambienta.
While TeamStory has been cracking on throughout lockdown to deliver winning results for clients, we’ve also been focused on staying together – while apart – from our own home-based HQs.
From team training on evolving media relations, further upskilling to serve clients’ increasing need for digital, SEO and content, plus a monthly team FIKA (Swedish tradition for coffee and cake – if you know, you know). We also got a fast-track lesson in pizza making from the epic guys at Bare Bones Pizza – keeping our brain cells buzzing and taste buds tingling.
Shameful brag alert too – we’ve had a couple of proud moments since our last newsletter…
We bagged ourselves a debut listing in PR Week’s Top 50 agencies outside of London and are up for four gongs at the 2020 PRCA Dare Awards, while our biennial integrated Mills & Reeve Innovation 50 campaign is shortlisted for the PR and Comms category at the 2020 Legal Week Innovation Awards.
Want us to help tell your story? We’re a friendly bunch and love a chat. Drop the boss a line – email@example.com or call 0330 120 0287.