Earlier this year, team STORY donned our glad rags and headed over to the PRCA Dare Midlands Awards, and what a night it was!
We were already buzzing with our four nominations – a huge achievement given the fierce competition and standout work from PRs across the region.
STORY was nominated for:
- B2B Award
- Low Budget Campaign
- Event/Launch of the Year
- Media Relations
Let’s just say the STORY table got very quiet when the results started. Competitive? Us? Maybe just a little.
Good job too as we took home the awards for:
- Low Budget Campaign, thanks to our work with Conference Aston on their ‘carbon neutral Christmas menu’, which saw syndicated ITV coverage across 12 regions of England.
- Media Relations, for our work with ACCA (Association of Chartered Certified Accountants), raising their profile in the national media as ‘accountancy activists’, helping drive membership to over 100,000 members in the UK.
- Scored a highly commended for the B2B Award, for our work putting a regional spotlight on the British Business Bank, showing off small businesses and helping drive more funding into the Midlands economy.
There was also a fantastic surprise in store. Our founder and MD, Amanda Lowe, was awarded Midlands PR Professional of the Year, having inspired the judges with her passion and the origins of STORY – beginning at her kitchen table ten years ago, to now being a multi award-winning agency,
Amanda is a humble individual so we made sure we celebrated her and her win to the max! It was a night to remember and when you get client feedback like this, you know your work is something special!
“What an excellent piece! The coverage was fantastic, and the interview with Paul and Sam really came across well. Plus, the brand mentions were spot on – Conference Aston was mentioned over 60 times across all TV coverage!
“You should start moonlighting as a demolition crew, because you’ve just blown up this year’s KPIs!
“These are outstanding figures, and it’s great to see the coverage extend across other regions too.”
Paul Bunce, Commercial Manager, Conference Aston