Home / ‘Busy and invigorating’ – My first few weeks at Story

‘Busy and invigorating’ – My first few weeks at Story

This month #TeamStory welcomed vinyl junkie, subculture and martial arts fanatic, Calum O’Keefe into our family of corporate PR punks. In true Story fashion, he’s in the boat and rowing from the off. Here’s his take on what it’s really like to join Story – and what to expect if you want in!


If I were to summarise my first weeks at Story, I would have to go with – busy and invigorating! 

I’ve learnt about pitches, coverage books, research, press releases, to name just a few – and never before have I learnt so much about so many industries in just a few weeks. 

The tight-knit dynamic of the team really drives results at Story. At this point, I already feel like a trusted member of the gang. 

First day jitters

My first day began with the morning huddle meeting and introducing myself, virtually, to the wider team. After introductions, it was straight into the agenda, with client names and actions shooting about – I felt determined to learn and master them all.  

I was able to shadow our MD, Amanda, for much of my first day. After huddle, we joined a Zoom call for TheBusinessDesk’s Invest Midlands Conference, where Story is a steering group member alongside journalists, sponsors and partners. Shadowing Amanda helped me gain a foothold on how Story works with other stakeholders to get behind major events like this. 

Up next was a pitch, again shadowing and getting to take it all in (bar the pre-pitch, where I did my best Tom Hanks Cast Away impression for the client’s Marketing Director). 

My key takeaway was that no single day would ever be the same! 

The next few weeks have seen me learn the mystical art of what our account manager, Lewis, calls ‘spinning the many different plates’. 

From learning about SMEs and finance at the British Business Bank’s online Small Business Finance report launch, to museum archive digging for Highways England, and (weighty) coverage reports for Boom Radio – it’s all in a day’s work, eh?

Settling in, I was given more tasks to crack on with independently. This meant research duties for commercial property site, Lake Northside Harbour, and mining for golden target journalists for an Anthony Collins Solicitors media list. 

This hunt continued, with the team gearing up for a Social Business Report, alongside preparing for a Supreme Court ruling on sleep-in care.Time was ticking, and my journalist ‘hit list’ would make or break client success (no pressure!)

We ended the week with virtual work drinks; a great way to wind down and get in some well-deserved social time after a fast-paced week of remote working.  

Now into week three, I know what is required of me, with brilliant feedback from all the team that has pushed me to go the extra mile. 

I am beginning to gain greater vision when working on tasks for clients, building up a strategy for the long term. I’ve particularly enjoyed the fact that I am already comfortable to shoot off ideas to the team across accounts.  

Bring on the future, and where my journey at Story takes me next. 

Give our Cal a follow @Calum_Keefe on Twitter or link up with him on LinkedIn.

*No bribes or payments were made to Calum for this blog. 

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