Introducing STORY Studio
Today we launch STORY Studio, our film and creative offer, fully integrated with our PR team. Tom Lowe, our Studio head and ex-ITV editor talks more about what it is and why our partnership of content and broadcast media counsel means our stories travel further.
I joined STORY with a plan to build the agency’s film offer after client demand peaked post-covid. A year ago we started to roll it out to clients only. Short films with strong journalism-led storytelling.
Drawing on my 20 odd years in TV newsrooms, I know how to find a story hook and build a compelling film around it. Short films, optimised for socials and web, our offer stands out because of this journalistic take.
We are a news-led studio because we put the story at the heart of what we do. It isn’t just about pretty pictures and fancy graphics, though we do those too.. We drill down, ask the right questions and find the story within a story. We help clients discover things about their businesses that they didn’t even know – and therein lies the new in news.
Staffed by journalists, filmmakers, brand builders and designers, we find stories and help them stand out, drawing on our creative team to design, animate and make every piece of content sing.
Our Studio integrates with our PR team like no other.
Having worked in broadcast news for many years, and the last decade running a news planning operation, I know what producers are looking for and my team have an in-depth knowledge of the media landscape, with a large contacts book to go with it.
Working as one STORY team, we advise clients on creative direction for broadcast TV packages, develop pitches that land them TV and radio coverage and give them the media training they need to feel confident when they are on-screen telling their tale.
For us, whatever the brief, it is always about the storytelling. Our work across STORY is born from that.
STORY has been telling stories that matter since 2015 – and I have been doing it for over 20 years. We are proud and excited to share our new look, new proposition and brand new Studio. If you like what you see, get in touch.
We can’t wait to tell your story.
Tom Lowe, Head of STORY Studio
tom@wearestorycomms.com
@tomlowestory